Margherita Melillo (O'Neill Institute (Georgetown University)) has posted Labels as the visible part of international law’s invisible frames: the case of the Framework Convention on Tobacco Control as an ‘evidence-based’ treaty (International Law's Invisible Frames, Andrea Bianchi & Moshe Hirsch eds., OUP 2021) on SSRN. Here is the abstract:
The chapter explores how labels can be used in international law-making to reinforce cognitive associations. Its first part defines the notion of labels and explains the relevance of labels in the literature on framing. The second part presents an empirical case-study on the use of frames and labels: the history of negotiations of the WHO Framework Convention on Tobacco Control (FCTC). Drawing on primary sources and on the travaux préparatoires, the chapter reviews how the making of the FCTC was supported by framing and labelling. Finally, the third part of the chapter reflects on how analyzing labels can enhance our understanding of international law.